Digital Marketer Blake Smith

Did you know that Facebook allows brands to create ads with GIFs? Autopilot decided to split test this: use a GIF showcasing their product against their current ads. You may find the result surprising! Result: not only did the GIF ad drive the highest volume of free trial signups , it outperformed their average cost per lead by 37%. Here's the exact ad they utilized:   Do you want to use GIFs in your Facebook ads? Check out Facebooks guide to Boosting GIFs as ads To boost a post with a GIF from your Facebook Page You can use gifs when you make any type of ad from your Page. Click the blue  Promote  button on the left to see all the ad format options. Create a post with a link to your GIF or upload a GIF directly. If you used a link, wait for the preview of your GIF to load. Post it to your Page. Find the post on your Page (you may need to reload). You can now click  Boost Post  to promote it to an audience beyond your Facebook followers. Uploa...

One of the most important aspects of any website is content. You’ve probably heard the phrase “content is king”, made famous by Bill Gates. In fact,  60% of marketers create at least one piece of content each day . That’s a lot of content! Image source But do you know what the missing element of most online content is?  Readability. When it comes to owned media (that is content that you own, such as what you publish to your website), the most important factor is that users can actually read it! Note we’re not talking about  lexile readability  here… no, no, no. This is web readability as in  “why does this content make my eyes bleed?” . The absolute worst case scenario is that users are overwhelmed by the sheer mass of your content, or its formatted so poorly that they instantly decide to hit their browser’s back button. Think about  why  you’re creating content. The top digital marketers  measure the success of content marketing  by an...