One of the most important aspects of any website is content. You’ve probably heard the phrase “content is king”, made famous by Bill Gates. In fact, 60% of marketers create at least one piece of content each day . That’s a lot of content! Image source But do you know what the missing element of most online content is? Readability. When it comes to owned media (that is content that you own, such as what you publish to your website), the most important factor is that users can actually read it! Note we’re not talking about lexile readability here… no, no, no. This is web readability as in “why does this content make my eyes bleed?” . The absolute worst case scenario is that users are overwhelmed by the sheer mass of your content, or its formatted so poorly that they instantly decide to hit their browser’s back button. Think about why you’re creating content. The top digital marketers measure the success of content marketing by analysing things such as: Web traffic Direc
Digital marketer, hoops🏀 fanatic. Trying to build a life I don't need a vacay from through digital marketing.