Did you know that Facebook allows brands to create ads with GIFs?Autopilot decided to split test this: use a GIF showcasing their product against their current ads.You may find the result surprising!Result: not only did the GIF ad drive the highest volume of free trial signups, it outperformed their average cost per lead by 37%.Here's the exact ad they utilized:Do you want to use GIFs in your Facebook ads?Check out Facebooks guide to Boosting GIFs as adsTo boost a post with a GIF from your Facebook PageYou can use gifs when you make any type of ad from your Page. Click the blue Promote button on the left to see all the ad format options.Create a post with a link to your GIF or upload a GIF directly.If you used a link, wait for the preview of your GIF to load.Post it to your Page.Find the post on your Page (you may need to reload).You can now click Boost Post to promote it to an audience beyond your Facebook followers.Upload a GIF in Facebook Ads ManagerChoose any objective which s…
One of the most important aspects of any website is content. You’ve probably heard the phrase “content is king”, made famous by Bill Gates. In fact, 60% of marketers create at least one piece of content each day. That’s a lot of content! Image sourceBut do you know what the missing element of most online content is? Readability.When it comes to owned media (that is content that you own, such as what you publish to your website), the most important factor is that users can actually read it! Note we’re not talking about lexile readability here… no, no, no. This is web readability as in “why does this content make my eyes bleed?”.The absolute worst case scenario is that users are overwhelmed by the sheer mass of your content, or its formatted so poorly that they instantly decide to hit their browser’s back button.Think about why you’re creating content. The top digital marketers measure the success of content marketing by analysing things such as:Web trafficDirect salesSales lead qualityS…
One of the first digital marketing issues that you'll find in your business is to figure out what type of SEO service generates the best returns for you. This will help set a baseline of expectations and key performance indicators, so if things take a wrong turn in your first attempt, you’ll have nailed down the requirements for your SEO team and can charge ahead.
With that said... SEO Agency vs SEO Consultant
There are certainly many very good agencies just like there are many bad digital marketing consultants.
Which do you think will work best for your business?
Guard Andre Ingram spent 10 years in the G League (the minor league of the NBA), whose 384 #GLeague games rank second all time. The minor league is mostly used to develop rookies contracted to NBA teams, with the rest of the rosters filled up with players who rarely make it to the big league. Most players that aren't contracted to #NBA teams and play in the minor league typically wash out or go overseas to chase more money after a couple of years. Yesterday, Ingram was called up to LA Lakers. With the team already eliminated from the playoffs and nothing to lose, it was seen by some as a bit of a PR stunt by the Lakers - turning the call-up into a viral video. He was making $26,000 for the year before getting the an emotional call up to the Los Angeles #Lakers this week. He will make over $13,000 playing for the Lakers in the final 2 games of the season, In his debut today, he scored 11 points in first 6 min in the NBA against the leagues best team and finished the game with 19 t…
Good idea vs Bad Ideas: it's better to be polarizing than lukewarm. For every hater, there's someone who will love you and your work. Please, don't try to please everyone. Image via @everyvowel
Photo by: @blakesmithy
Instagrammed at: March 16, 2018 at 03:05PM